ARTICLE BY Boon Mark Souphanh
New Balance Joins Chinese New Year Festivities with a 997 Colourway
While other brands opt for wild detailing on their Chinese New Year releases, you can count on New Balance to keep things classy. The Boston brand has revealed a minimal 997 colourway for Lunar celebrations, dressed in a predominantly red scheme with a subtle gold accent on the midsole.
The upper is constructed with the familiar suede and mesh combination, with the tongue tag sporting a China-inspired branding stamp. The same motif appears on the insoles, rounding out this simple yet effective CNY release.
The ‘CNY’ 997 has appeared on select New Balance accounts with more set to follow in the coming weeks.