The New Balance 990v4 Is Back in 2023Release: 2 June 2023 Style Code: U990GR4
Colourway: Grey
Style Code: U990GR4
Colourway: Grey
Believe it or not, the New Balance 990v4 released all the way back in 2016 as the flagship model in the long-running 990 line at the time. It had a relatively short-lived but impactful three-ish-year run that saw NB slowly embrace its potential as a lifestyle model while retaining its premium performance-first stance. Now, after a few years absent, the v4 in its OG grey makeup is back.
Its return is likely thanks in part to Teddy Santis, the Aime Leon Dore-cum-New Balance MADE creative director, who recently revived the model as part of the regular ‘Season 2’ drops. Bringing back the 990v4 for a one-off colourway wouldn’t make much sense, so it’s not surprising to see it in a wider general release capacity.
Per original specifications, the v4 still sports its pigskin suede and mesh upper combination, plus generous hits of reflective material on the N logo, toe cap and ankle tab. The midsole is the same ENCAP-infused version as before, which anecdotally is still an excellent option for actual running. And, of course, the model is still made in the USA – the same place as all of NB’s best products.
The New Balance 990v4 in grey is available right now direct from the brand’s web store.
