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15 Jan 2024

Releases New Balance JD Sportspartnership

Three Women’s Exclusive New Balance 878 Colourways Just Landed at JD Sports

New Balance 878 JD Sports Exclusive
New Balance 878 JD Sports Exclusive

80s sneaker silhouettes have enjoyed their fair share of the spotlight over the past few years, but now it's the 90s time to shine. Luckily New Balance are spoiled for choice when it comes to hot retro styles, and the New Balance 878 is a seriously good example. JD Sports have long championed the model and also have a knack for creating some of the sneaker scene’s best retailer-exclusive colourways, and both of these elements come into play right here.

After launching back in the 90s as a running shoe, the 878 got a 1-to-1 reissue in 2015 and a couple of colabs in 2019, but as the retro runner trend continues to go from strength to strength, it's about time the silhouette was given its flowers. These three JD Exclusive pairs show the silhouette at its very best, as the range of neutral-toned options proves that the 878 is the perfect everyday sneaker.

Kicking things off, there’s a clean-girl-approved tan pair that’ll see you from the gym to a coffee run and everything in between, but if the vanilla girl trend is more your vibe, there’s also a tonal white and grey version that gives way to cream-coloured hues. If you’re looking for something a little different, there’s also a dusty-brown colourway that’s perfect for more transitional seasons. Each comes built in a mix of mesh and premium suede and features the Boston-based brand’s signature ABZORB cushioning underfoot, making the 878 the perfect mix of both comfort and style.

All three colourways are available now at JD Sports – hit the links below to get yours.

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