UPDATE: Jörg Haas of Beinghunted has laid down a few thoughts about remembering the past and keeping tradition alive, as New Balance gear up to drop their 770 model around the world. The Made in England release sees the original burgundy colourway step back onto the scene, accompanied by a fresh new tan colourway. When it released in 1984, the 770 offered an unrivalled combination of softness and stability, which makes it an ideal option for the daily hustle.
New Balance are ducking back to the age of shoulder pads and hair metal, bringing us a true-to-form 770. The New balance silhouette has certainly aged better than other early 80s emergences, with its lush suede and mesh just begging for a foot to slip onto. The top quality materials and craftsmanship can mean only one thing, that these Made in England NBs come fresh from the experts in Flimby. They’re fully stacked with the signature Fethalite ‘horseshoe’ midsole, which provides plenty of support and exceptional stability.
The New Balance 770 is available now from select stockists, including online from Up There Store.
– Originally published October 21, 2016.