The New Balance 550 ‘Pink Sand’ Is Damn Pretty
Release: 20 October 2022

Style Code: BBW550CD

Colourway: Pink Sand

No one could have predicted the meteoric success of the New Balance 550 in recent years (well, outside of New Balance).

A basketball sneaker from deep, deep within the vault, the 550 was long gathering dust until Teddy Santis and the crew at Aimé Leon Dore teamed up with New Balance to resurrect the silhouette (head of collaborations Joe Grondin actually had to find old Japanese New Balance catalogues for information on the model).

It appears the effort was worth it, with the Boston imprint continuing to roll out fresh colourways of the silhouette.

The latest is a subtle ‘Pink Sand’ rendition layered with leather, suede and mesh. Designed by the legendary sneaker stalwart Steven Smith, the 550 is, of course, emblazoned with all of its design hallmarks, including the signature ‘550’ branding and small ‘N’ side logos. Down below, vintage rubber outsoles complete the design.

The New Balance 550 ‘Pink Sand’ is available right now from New Balance. The retail price is $110.

Can’t get enough of the 550? Make sure to check out the full history of the vintage silhouette!

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