The New Balance 550 Is Still a Slam Dunk in 2023
A long-forgotten sneaker gathering dust for many years, the was one of the unexpected success stories in 2020. Resurrected by and his coveted crew at , the vintage basketball sneaker originally hit the hardwood in 1989. Now, after several high-end ALD collaborations and a mountain of in-line releases, the 550 continues to remain popular throughout the market, with a quartet of new colourways arriving via the New Balance website.
Launching in April, the four colourways offer a combination of vibrant, Spring-inspired silhouettes alongside more malleable, monochromatic renditions incorporating grey and cream hues. Manufactured in a modern mix of durable synthetic nubuck uppers and rubber outsoles for traction, the low-top construction features iconic ‘N’ logos on the sides and perforated details on the toe box and side panels.
Look for all four New Balance 550s colourways to arrive on April 6 at and select retailers.
For more on the New Balance 550, make sure to check out our from Sneaker Freaker issue 47.