17.02.23ReleasesJD SportsPartnership
New Balance 550 BB550JR1 JD Sports
New Balance 550 BB550JR1 JD Sports
New Balance 550 BB550JR1 JD Sports
New Balance 550 BB550JR1 JD Sports

Refresh Your Lineup With These JD Sports-Exclusive New Balance 550s
Release: 23 February 2023

Style Code: BB550JR1

Colourway: White/Red

Surging to the top of the sneaker charts over the past couple of years, the New Balance 550 quickly became the ‘IYKYK’ option for those with a keen eye on the latest trends. What was once a long-forgotten heritage hooper has shifted rapidly to rotation mainstay, basking in the limelight as it achieves ongoing success on the feet of so many today. It ticks all the boxes required for becoming a modern sneaker must-have, and with stacks of varied colourways, there’s no shortage of aesthetic iterations for this NB-roster gem.

If you thought the silhouette couldn’t get any better, that’s where exclusive releases come into play – and this is one of the freshest to date. Landing at JD Sports, these fresh New Balance 550s feature all-white leather uppers accented with striking hits of red across the heels, ‘N’ branding and the NB logo. This crisp colour palette also draws on subtle hits of navy – predominantly found on the outsoles – polished off with fan-favourite cream outsoles. And thanks to their low-profile design and rubber outsoles, these 550s will provide all the traction and durability you need to pound the pavement comfortably from sunrise to sunset.

Mark your calendars: these New Balance 550s are set to arrive exclusively at JD Sports on February 23.

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