Mountain Dew Glx X FILA M-Squad
Soda and sneakers have had a long and curious connection. From the Coca Cola x adidas Clima Cool 1 collection to Nike's LeBron 'Sprite' colourway – an 'inspired by' make-up that ultimately led to an official collaboration between the Cavalier king and the thirst-quenching juggernauts – carbonated beverages seem to make the perfect footwear mixer. Now it's time for FILA to do the Dew, producing a unique make-up of the M-Squad in partnership with Mountain Dew's Green Label Exclusives (GLX) program. The NYC staple is hit with a black suede upper, sitting pretty on an extreme 'Dew Lime Green' outsole and matching speckle. The upper is accented with crimson FILA branding, while a co-branded sockliner is the only confirmation of the sugary sweet union.