Moolah Kicks Are Now Available from Dick’s Sporting Goods
was founded in 2019 by basketball fanatic Natalie White, who was spurred on by the admirable goal of making the sport more accessible to women. She believes the pathway to this is by providing them with footwear that actually suits their feet, and so the brand was conceived to design a better-fitting basketball shoe. After operating on crowdfunding and pre-orders to get the project off the ground, Moolah Kicks have successfully been able to secure a major retail partner to stock their shoes.
From November 19, Dick’s Sporting Goods in the US will be carrying Moolah Kicks across their 140-plus store network and web shop. The brand’s first basketball model caters to the anatomical differences of the female foot, featuring a narrower width, taller arch, shallower lateral section, and a tighter ankle cup.
‘I’m thrilled to have Dick’s Sporting Goods as our first retail partner, I have been blown away by their commitment to women’s sports,' said White. 'I started Moolah Kicks because I felt a need – among my friends, among the high school and college women players I’ve played with – to have a shoe that was built for us, and a brand whose top priority is women’s basketball. Because of this partnership with Dick’s, girls and women basketball players across the country will have access to sneakers that are fit for them.’