ARTICLE BY Cesca Benson
Nike Air Max Plus Alch Studio
Nike Air Max Plus Alch Studio1

miniswoosh Debuts New Air Max Plus at Fashion Week

Streetwear-darling-turned-Nike-collaborator Alexandra Hackett, aka miniswoosh, has just premiered her label ALCH Studio at London Fashion Week, debuting a spanking new Air Max Plus in the process.

The London-based designer is known for her one-off custom Nike pieces, repurposed from Swoosh-branded apparel and accessories.

Her debut show saw Swoosh-clad models walk the runway in a previously unseen trio of Air Max Pluses, all stamped with overt branding in true miniswoosh style. Coming in black and red, grey, and black and orange, the TNs sport subtle pinstripe uppers and monochromatic detailing.

Details are pretty fuzzy so far; it’s unclear whether these are an official Swoosh x miniswoosh colab or a general release, and there’s no release date yet. We’ll keep you posted.

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