Mark Gonzales Brings 'Shmoo' to the adidas UltraBOOST DNARelease: 11 June 2022
Style Code: GX1694
Style Code: GX1694
Mark Gonzales has been a member of the adidas family for almost 25 years, one of the longest-running active footwear partnerships in the world today. The skateboarder and artist affectionately known as the Gonz is known for his whimsical Shmoo characters – think a cross between a ghost and an angel – and now, for the first time ever, the Shmoo has made its way onto the UltraBOOST DNA.
The first UltraBOOST to get an adidas Skateboarding makeover, Gonzales' design was created to be the ultimate post-session 'chiller.' 'It was exciting for me to take on the UltraBOOST because people who skate like a comfy shoe when they’re not skating. [Personally], I loved jumping rope in them,' said Gonzales.
Gonzales has cleverly worked the Shmoo into a camo pattern on the lifestyle-geared UltraBOOST's Primeknit upper, with its smiling visage appearing across the shoe's 'Grey Three/Core Black/Shadow Navy' colour scheme. The tongue's adidas Originals trefoil logo has gotten a remix at the hands of the Gonz as well, as it's been embellished with a special Shmoo face of its own. There's a neon yellow insole with another Shmoo graphic, and an extra set of neon laces if the wearer desires some extra flair.
The rest of the design keeps to the classic UB formula, thanks to a smoky midfoot cage, a stark black heel clip, black BOOST midsoles and gum outsoles – all details that play up the signature Shmoo graphics from Gonzales. 'I put a lot of pencil work to create the circular design to get a good balance between the Boost and the art, so that both bases were covered,' Gonzales noted.
You can expect the Mark Gonzales x adidas UltraBOOST DNA 'Shmoo' to release globally on June 11. It'll be priced at $180.
For more from the world of the Trefoil, check out our exclusive interview with rising skate superstar Kader Sylla by clicking right here.