11.12.20ReleasesHype DCSponsored
ARTICLE BY Minh Vuong
New Balance 327 Primary Pack
New Balance 327 Primary Pack Yellow
New Balance 327 Primary Pack Blue
New Balance 327 Primary Pack Red

Make the New Balance 327 ‘Primary Pack’ Your Main Focus
Release: 12 December 2020

New Balance are absolutely steamrollin’ with the 327 at the moment. Between killer colabs with fashion’s upper echelons and retro-inspired editions via their mainline, NB are prepping a new trio of simple and clean colourways – known as the no-nonsense ‘Primary Pack’. Yep, it’s using the tried-and-true formula that helped launch the lifestyle model at the beginning of the year.

When NB swap out mesh for perforated leather, it’s a definite sign things are about to get real premium. Which is exactly what happens on each of these 327s, with the toe box plus medial and lateral vamp using crisply dotted white panels. Elsewhere, lush suede accents ensconce the heel counter and toe box overlays, with each colourway opting for bold primary (hence the pack’s name) hues of red, blue and yellow. Yes, that third colour should be green – but if you’ve been paying attention to the 327 this year, you’ll know they already dropped!

New Balance 327 Primary Pack Red
New Balance 327 Primary Pack Yellow
New Balance 327 Primary Pack

These premium pairs don’t forget their archival roots either. While most of the upper is the perf leather and suede combo, the tongue remains classic crisp nylon with a woven NB label. If it ain’t broke, don’t fix it! Underfoot is a similar situation. The distinct knobbly outsole pattern is lifted straight from NB’s pioneering 1970s trail runner, and it’s melded onto sculpted foam midsoles, keeping with modern ergonomics.

It’s hard to pick just one colourway from this pack – maybe just get all three from Hype DC right now to cover all bases in your wardrobe!

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