Madhappy Keep it Quiet on the PUMA Speedcat

Founded by Peiman Raf, Noah Raf, Mason Spector and Joshua Sitt, are known for their focus on mental health and understated design, and have built a following through thoughtful storytelling and elevated basics. Now the brand are stepping into motorsport territory with a new colab – marking the first time the -based label has worked on the . The silhouette, originally built for F1 drivers in the late 90s, is getting a clean, stripped-back update based on a teaser shared this week.

The pair features a tonal mix of dark brown suede and matte leather, stitched into PUMA’s signature Formstrip. A small woven Madhappy tab subtly interrupts the sidewall, while a gum sole wraps up the base in classic motorsport fashion.

Naturally enough, with the and already back on course, Madhappy’s link with PUMA keeps the retro fire burning. It’s a move that follows the Big Cat's recent colab with , confirming the brand's taste for understated reinventions.

Enjoy a closer look above and keep it locked to Sneaker Freaker for more on the Madhappy x PUMA Speedcat as it comes in!

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