The M&M's x adidas Forum Lo Comes With 36 Candy-Coated Accessories!Release: 18 April 2022
Style Code: GY1179
Style Code: GY1179
News on this release was originally published on October 14, 2021.
Update (April 14, 2022): The M&M's x adidas Forum Lo '84 first surfaced six months ago today, and now it's received official release info! A fun-loving design that's all about customisation, it's inspired by the yellow tone used on packs of peanut M&Ms and comes accompanied by 19 lace jewels, seven different Velcro-backed patches, six pairs of laces and four interchangeable straps. There are also playful details on the insoles and the shoebox!
'Mars [M&M's parent company] is proud to celebrate fans from all communities through this collaboration, which is also customizable, allowing sneaker and candy fans to enjoy even more moments of fun through personal expression,' says Jane Hwang, a global vice present of marketing at Mars/Wrigley.
Look for a drop via the adidas webstore and select retailers on April 18 with a retail price of $150, and check out the original article below for more info!
adidas have taken a bite out of the world of candy/footwear collaborations, tapping M&M'S for a sugary take on the Forum Lo '84. Inspired by the yellow M&M character from the brand's commercials, the low-cut design offers a customizable candy style and plenty of grin-inducing details.
Uppers take on a high-gloss yellow leather to represent the candy shell on M&M'S, while their chocolate innards are acknowledged by brown detailing on the midfoot's Three Stripe graphic and the sockliner. Other special details include M&M'S-inspired perforations on the toebox and a candy-printed graphic on the collar strap.
What makes this candy-coated colab interesting, however, is the customizable aspect it offers. According to the product description, this sneaker comes equipped with six sets of extra laces, a whopping 20 lace jewels, two interchangeable straps and even a removable logo on the side. Seen in the images above are a handful of those options, like a full figure of the Yellow M&M pondering the whereabouts of his buddy Red, a Jeremy Scott-esque logo panel looped through the laces and a standard yellow M&M on the lateral midfoot – a quizzical choice, as Yellow is a peanut M&M. Although it may be tempting, be sure not to take a bite out of these Forums. They're for wearing, not eating.
A release date for the M&M'S x adidas Forum Lo '84 in yellow has yet to be announced, but will likely appear soon.