Cloud Couture: Loewe and On Running Return With Cloudventure 2.0

Luxury fashion house Loewe has once again teamed up with Swiss performance brand for their Fall/Winter 2025 collection. Leading the footwear charge is the Cloudventure 2.0, a silhouette that blends On’s signature CloudTec cushioning with Loewe’s high-end aesthetics.

The sneaker features a sculpted, curvy build with a semi-translucent mesh upper, toeing the line between trail tech and fashion-forward streetwear. Key branding elements include Loewe’s subtle knot motif and signature anagram, giving the shoe a distinct identity across seven striking colourways – from minimalist beige to punchy neon green.

Also included in the FW25 drop are updated Cloudtilt sneakers in ‘Electric Blue’ and ‘Pale Pink’, as well as a selection of technical outerwear and apparel. Think water-resistant jackets, breathable performance tees, and utilitarian cuts.

On, for their part, have been making giant strides across both performance and style. Hot off collaborations with FKA Twigs and a high-profile campaign with Zendaya, the Zurich-based label continues to bridge performance engineering with lifestyle styling.

Meanwhile, Loewe have been navigating a significant transition. Creative Director Jonathan Anderson recently presented his final collection for the house, marking the end of an era. His departure paves the way for new creative leadership, with Jack McCollough and Lazaro Hernandez of Proenza Schouler stepping in as co-creative directors.

The entire capsule launches globally on May 14 via Loewe’s website, followed by an in-store release on May 15.

For more big money moves, make sure to check out the (featuring the Roger Federer x On partnership worth an estimated $360 million).