The LOEWE x On Collaboration is Luxury Done Right
Coming off a steaming hot year in 2021, are set to expand their horizons even further this week, the Swiss imprint linking up with Spanish fashion house LOEWE for their first-ever luxury collaboration.
Originally teased by LOEWE's creative director, Jonathan Anderson, who wore the collaboration at the brand's Fall/Winter 2022 show, the capsule features two high-performance silhouettes, the Cloudrock hiking boot and trail-running Cloudventure. Deftly combining the aesthetics of city life and the great outdoors, the models are being released in bold natural hues of ‘Gradient Blue’, ‘Gradient Khaki’, ‘Gradient Grey’, ‘Gradient Orange’ and ‘Space Blue'.
On's signature CloudTec cushioning system remains a focal point for the collection, the strategically positioned ‘clouds’ specifically designed to enhance your running experience. The models are also bolstered by On’s trademark Missiongrip rubber outsoles and Speedboard midsoles, both designed to reduce your heart rate and muscle fatigue. Finally, hand-pressed marbled outsoles and brass eyelets reinforce On’s commitment to handmade practices and refined craft.
But sneakers are not the only releases in store for On and LOEWE.
The collection will also feature six ready-to-wear pieces for women and seven for men. Weather-adaptable running pants, moisture-wicking waterproof anorak, temperature-regulating performance tees and unisex three-layer parkas (with customisable insulation) all form part of the collaborative capsule, giving you numerous fitting options for your new sneakers. Like the Cloudrock and Cloudventure, the apparel takes aesthetic cues from the natural world, with Japanese sashiko-inspired needlework (resembling a starry night) no doubt one of the collaboration’s standout details.
The LOEWE x On collection launches on March 9 online at and . A retail release will follow at LOEWE stores on March 10.