You’ll Never Walk Alone in the Liverpool FC x Converse Collaboration
Liverpool FC signed one of the biggest deals in English Premier League history back in 2020 by teaming up with Nike. This endorsement has allowed Swoosh subsidiary Converse to link up with the football team on an expansive collaborative collection.
The nine-piece capsule contains co-branded LFC and Liverpool apparel and sneakers. Each item is adorned with references to the club’s iconic ‘You’ll Never Walk Alone’ (YNWA) slogan, the namesake liver bird and red colourways based on the home strip. The footwear features the classic Chuck 70 and the imagined Run Star Hike, while key clothing includes a varsity jacket and tracksuit.
Showing off the collection is a young generation of Reds fans and creatives, including Rubi Deschamps, Rain Castillo, Sterling Rose Kelly, rapper Dayzy and Roopa Vyas. LFC’s star players Andy Robertson, Fábio Carvalho, Shanice van de Sanden, Taylor Hinds and Leanne Kiernan also sport the colab.
‘Being a Red doesn’t just mean wearing a jersey or standing on the terraces,’ said Steven Bramble, VP/GM of Converse Western Europe. ‘It’s about expressing yourself and your love of football in whatever way you want. We couldn’t be prouder to celebrate and showcase modern dimensions of the LFC community’s creativity through our upcoming collection and campaign.’
‘We’re excited to announce the launch of this collection with Converse and welcome this iconic brand to the LFC family,’ said Mike Cox, Head of Merchandising and Retail at Liverpool FC. ‘It’s an exciting collaboration which celebrates the creative and diverse fan base that make this club special.’
The Liverpool FC x Converse collection releases on April 6 via Converse, Liverpool FC’s web store, and select retailers.
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