LeBron and John Elliott Are Working on New Nikes
LeBron and John Elliott have whipped up a brand new model. The sneaker just appeared online with thin uppers drawing from Nike's Zoom Fly, a stitched Swoosh on the toe box and its collaborators named on the insoles.
Details are sketchy, but we do know Nike are calling it the ‘Icon’, and that it's just made an on-court appearance.
With a name like Icon and a build in tune with street style, this could be LeBron crossing over into the lifestyle sphere. It might even be the start of a post-retirement line a la the Kobe A.D. Actually, no, let’s not think about that; LeBron's gonna play forever.