The Labrum and adidas Superstar 'Africa Day' Carries the Spirit of Heritage

Continuing their ongoing partnership, and Labrum – a London-based brand rooted in celebrating African heritage through design and storytelling – have dropped a next-level colab.

It arrives in the form of the iconic Superstar, crafted to honour Africa Day with a fresh take on identity, culture and creative expression. Celebrated every May 25, Africa Day unites diverse communities in recognition of the continent’s enduring spirit, resilience and influence.

The limited-edition 'Africa Day' Superstar reinterprets the silhouette's rubber shell toe with premium, full-grain, aniline leather and features the preppy Freizeit sole, crafted by adidas.

A homage to tradition, the collaboration also showcases blanket-stitched stripes in Pan-African flag colours on the lateral side, and tonal black on the medial. In a savvy merge of culture and contemporary design, the tongue is detailed with a decorative cross-stitch and debossed Nomoli emblem – a little human-like figure which brings good health and plentiful harvests.

Reflecting on the launch in a statement, Dumbuya said: 'I wanted to acknowledge that Africa Day is more than just a date in the calendar. It serves as both a celebration of independence and an acknowledgement of the ongoing struggles for freedom, justice, equity and sovereignty.

'Teaming us with adidas to celebrate Africa Day by designing an Africa Day Superstar allows us to celebrate our own superstars; it is an ode to the unification of Africa and the power, creativity and strength of Africans worldwide.'

The x adidas Superstar 'Africa Day' will hit shelves on May 29 via Labrum channels, with all proceeds going to Freetown, the brand's charity foundation.