Justin Timberlake's Halftime Show Was Worth $2.86 Million to Jordan Brand
Like the Super Bowl selfie kid, most sneakerheads probably had to google who Justin Timberlake was when they saw his halftime show. But that didn’t stop the extravaganza from being a huge success for Jordan Brand.
Apex Marketing Group have translated that success into dollars and found it to be worth $2.86 million USD. And as Timberlake likely wore the Jays of his own volition (paired with a Stella McCartney suit), Jordan Brand probably didn’t pay a cent.
Aside from fuelling any bottom line, the stint shows Jordan Brand’s renewed focus in influencer marketing (which, arguably, is where they started), and could foreshadow a year of campaigns that don’t rely so heavily on a waning performance line.