Digital First: NBA 2K26 Teases the Jordan Tatum 4

The ink’s barely dry on signature series, but the Jordan Tatum 4 is already demanding the spotlight. First teased through NBA 2K26 – because where else do kids cop their first look these days? – the fourth chapter in JT’s Jumpman saga looks set to keep the momentum rolling.

The digital drop is more than a marketing gimmick. Jordan Brand have been flirting with 2K crossovers for a minute now, and letting hoopers lace up unreleased pairs virtually before they land IRL is no doubt a hyper-modern strategy.

Details are still tighter than Tatum’s fadeaway, but history tells us to expect lightweight builds, aggressive traction, and a splash of storytelling stitched into the uppers. The real play here is Jordan cementing Tatum as their next franchise guy. With , and the rest of the young blood jostling for screen time, it looks like JT’s the man Jumpman are throwing their weight behind.

For those napping courtside, Tatum’s signature series has been on a fast break since its launch in 2023. The landed as the lightest Jordan Brand performance shoe ever, built for speed and slashing just like JT’s game. The Tatum 2 doubled down with bolder geometry and storytelling colourways, before the really found its groove –  like ‘Blender’ and ‘Cloud 0’.

Launch details are still locked in the vault, but you already know the drill – keep it dialled to Sneaker Freaker for the drop.

While you wait, catch up on the King’s latest signature model