ARTICLE BY Anna Crews
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Jordan Brand Add AJ1 'Grape' to Gatorade Pack
Release: 26 December 2017

It seems like there's a running tap of Gatorade in Jordan Brand HQ that they can't shut off. But that's good news for all the thirsty Air Jordan 1 fans out there: a grape-coloured kicker has joined the Gatorade release pack.

This is a case of same sneaker, different flavour. This colourway's officially dubbed 'Rush Violet', but they're not fooling us with that name. Inspired by the drink company's grape flavour, the shoe sports the colour-blocked aesthetic and Nike/Gatorade co-branding that we've seen in the pack's other AJ1s.

The cup runneth over – get ready to start sipping that purple!

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