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James Harden and Damian Lillard Rep the adidas AlphaBOUNCE Beyond

In developing the AlphaBOUNCE Beyond, adidas decided to give a tech upgrade to the already popular member of the BOUNCE lineup. And now they’ve injected an extra dose of star power with NBA All-Stars James Harden and Damian Lillard, as well as tennis top-ranked tennis star Caroline Wozniacki fronting the shoe’s latest campaign.

Two new AlphaBOUNCE Beyond colourways have been revealed as part of ‘Run The Game’ promotion — an 'Ecru Tint/Ash' women’s version, and 'Grey/Carbon' for the men. A one-piece FORGED mesh upper is designed for maximum support, stability and agility. A Stretched Bounce midsole has been included for cushioning and comfort, while a Continental rubber outsole brings plenty of grip and traction.

Despite the All-Star endorsement, the AlphaBOUNCE Beyond will come with a very friendly RRP of $100 USD.

The new AlphaBOUNCE Beyond will be available starting on March 29 from adidas.com, and April 5 from select adidas retailers.

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