ARTICLE BY Ross Dwyer
Jacquemus x Nike Air Humara
Jacquemus x Nike Air Humara
Jacquemus x Nike Air Humara

Jacquemus and Nike Announce Footwear and Apparel Collection,
Release: 10 September 2022

Jacquemus is a men's and women's clothing and accessory brand best known for their colourful, tiny handbags – you've likely seen 'em on the wrists of celebrities and influencers aplenty. Though pint-size bags and high-end garments may be his calling, founder Simon Porte Jacquemus is an avid fan of old-school Nike sportswear, ads and ACG products, and now he's officially teamed up with the Swoosh for a set of unisex footwear and women's apparel that aims to redefine the definition of summer 'ready-to-wear' garments.

The brand is Nike's first women's-focused partner since AMBUSH, and though pictures of their collaborative pieces have yet to be revealed, we do know what they'll be: the Air Humara, Porte Jacquemus' all-time-favourite Nike silhouette as well as an expansive set of apparel and accessories. 'For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,' said Porte Jacquemus. 'I have always been inspired by vintage ACG pieces and Nike campaigns from the 1990s.'

The look of a man who just scored a sweet Nike colab

'Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe,' he continued. 'It was important for the collection to be accessible for all bodies, and a natural blend of Jacquemus style and Nike performance.' If we had to guess, that would mean we're getting sleek-but-not-snug sportswear with low-key colour schemes, and maybe just a dash of branded flair!

'When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone,' Nike's VP of catalyst apparel design Jarrett Reynolds added. 'With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus.'

The Swoosh have announced that the Jacquemus x Nike offerings will begin rolling out on the Jacquemus webstore come June 28, then begin hitting Nike's retail outposts over the course of the next few months. Prices have yet to be announced.

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