Introducing Coolway, the Heritage-Built Sneaker Brand That Doesn’t Follow the Map
Born in defiant response to that 'same-same' approach within the world of footwear design, are a blossoming Valencia-based brand carving their own lane. ‘We design for those who move differently, think differently, and choose to sign their own path,’ says CEO Carlos Mayordomo. 'Our mission is to empower individuality through style – unapologetic, expressive and real.’
At the beating heart of Coolway’s ethos lies the belief that every person has art inside of them. 'Sign Your Art' – the brand's maxim – means to bring your art out into the world, and paint your life with the self-expression that is unequivocally your own. It is a ‘continuous fight for identity’, expressed through designs that put craftsmanship and innovation on equally cloud-high pedestals.
Fuelled by a proud heritage of Spanish shoemaking, Coolway have spent the last 10 years morphing into an energetic example of forward-thinking design.
‘We’re not here to repeat the past – we’re here to build on it,’ explains Mayordomo. ‘We design for the people who turn sidewalks into stages, who remix influences into their own style. Whether it’s through bold colour choices or a fearless step forward, every moment is a chance to express who you are.’
The result is a catalogue of sports-infused kicks that celebrate the brand’s cultural and global influence – as well as their notoriety, which has grown from whispers to whoops with the in-the-know. Design Director Roser Calabuig says there's more than one linchpin to Coolway's reputation. ‘Over the years, we've cultivated a distinctive colour identity that sets us apart in the market,’ she says, ‘[and] each design choice is a deliberate reflection of the sport's essence. [This] ensures that our sneakers offer both style and the functional attributes that resonate with enthusiasts of those disciplines.’
Highlight models like the Mile utilise shock-absorbing midsoles, while the Silva comes with a removable tongue for a personal touch. ‘We meticulously select materials and details that not only enhance functionality, but also pay homage to the athletic heritage of the sport in question,’ Calabuig explains, ‘all while maintaining our brand's urban essence.’
Coolway's innovation clearly goes beyond the products – it defines the mindset. ‘We’re constantly exploring new technologies and materials to keep the brand fresh and relevant, all while staying true to our urban style,’ says Calabuig. That expansion has painted a future focused on growth across five continents and the building of a global community, journeys Mayordomo says Coolway are ready and rearing to cruise through. ‘New silhouettes, new colabs and new ways to connect,’ he enthuses of the brand's odyssey. ‘But at the heart of it, the goal is the same: to keep inspiring people to ‘sign their art’.’
You can check out Coolway’s full range of offerings now from the .