NY locals ICNY have been at the forefront of the 3M trend for a minute now, applying their namesake reflective tech to a selection of sought-after goods. On the back of their recent PUMA Ignite 'Ice Cream Pack', ICNY has partnered with PUMA once more for a follow-up R698 collection. Comprised of three variants of the R698 optioned in Black/3M, Fiery Red/3M and all over 3M, the Black and Fiery Red flips come constructed from a ripstop upper with reflective piping throughout and a contrasting white midsole, while the third shines hardest of all covered completely in 3M and accented by a white midsole and white, 3M-flecked lacing. Completing the collection is the ICNY x PUMA Logo T-shirt and Crew Neck, but quite possibly the true crown jewel of the collection is the ICNY x PUMA Reflective Windbreaker, which boasts a back hidden pocket, underarm zip welt vents, adjustable cuffing and the ICNY x PUMA Logo centred on the left sleeve – straight-up wild wears!,
The entire ICNY x PUMA R698 Collection is available worldwide at select PUMA accounts, including Sneaker Politics.