Icny X PUMA Ignite (Ice Cream Pack)
Established with the basic objective of keeping cyclists safe at night, ICNY has emerged as far more than just another streetwear label. Always placing priority on function over form, this mindset is reflected strongly in their latest collaboration with Puma. Unlike most colabs, which almost always opt for a new take on a popular retro, ICNY has selected the IGNITE runner as their canvas. The latest, most advanced runner in Puma's catalogue, the IGNITE is lightweight and extremely comfortable, while also touting the title of being 'Puma's most responsive running shoe ever released'. Injecting a bit of life into the model, ICNY have drawn inspiration from their favourite ice cream flavours for two fresh colourways – Mint and Cookie Dough. As is ICNY's trademark, the shoes are hit up with 3M to the extreme, ensuring you'll always be seen on the roads. It's unusual to see a brand tackle a contemporary model, but perhaps this could be the start of something new. These are available to purchase now from ICNY.