The HOKA Ora Primo Is the Ultimate Comfy Ride

Running shoes have seen a boom throughout 2023, but the sport is known for taking a huge toll on the body. While HOKA have helped to lead the pack with great running shoes, the brand knows it's key to think about that recovery period too, which is where the HOKA Ora Primo comes in.

Building on HOKA’s existing recovery range, the Primo is described as their ‘most bold reimagination to date’. Boasting thick, cushioned soles and uppers and chunky lace details, the shoe has also caught the eye of the gorpcore crowd, making the recovery-focused silhouette HOKA’s front-running model for the burgeoning mule market. Looking beyond its bulky build, the pair features a soft-knit collar for a snug fit, as well as insulated, puffed-panel uppers for added warmth and comfort. Underfoot, it boasts a chunky sole unit made from 30% recycled rubber and designed to aid post-run recovery.

Whether you’re a keen runner or just looking for the ultimate comfy slip-on, you’ll be pleased to know that the HOKA Ora Primo is available to buy now in two colourways: 'Forest Floor' and 'Black'. Hit the links below to get yours.