ARTICLE BY Cesca Benson
Goodhood x adidas Campus
Goodhood x adidas Campus
Goodhood x adidas Campus
Goodhood x adidas Campus
Goodhood x adidas Campus

Goodhood Fire Up the adidas Campus

London’s Goodhood have thrown their collaborative keys into the bowl and pulled out the Three Stripes’ keys in return, taking on the staple Campus for their debut link-up with adidas.

The retailer brings their effortless style to the suede sneak, swathing it in inky hide for a pared back aesthetic. The black stripes and heel counter continue the subtle approach. Or so it seems…

You see, said elements are made from thermochromic material that changes in front of your eyes with the application of heat. Just strike a match, or more practically, let the heat from your feet change the detailing to a starry white motif.

Elsewhere, final flourishes celebrate the brands’ inaugural link-up. The usual lateral ‘Campus’ has been replaced by ‘GOODHOOD’, and the footbeds feature the brand’s signature.

This fired-up colab will drop in limited numbers, exclusively at Goodhood. Registration is open now.

Now ReadingGoodhood Fire Up the adidas Campus
,

Subscribe to our Newsletter