Fujitaka Dresses the ASICS GEL-NYC in Luxury Towels
The has been rolling out the colourways and collaborations since its debut in early this year, with Bodega recently giving it an makeover. Now, an unlikely partner has dressed the model – Fujitaka. Fujitaka is a Japanese luxury towel manufacturer, so it may seem like a stretch to design a sneaker, but when delving into the finer details, it becomes crystal clear why this match works.
The iteration comes in hues of ‘French Blue’ and ‘Grand Shark’, with black and a light purple accenting the design. Fujitaka makes their mark with the materials, using leftover towels and thread to create a sustainably constructed sneaker. The luxury towel makes up the eyelets as well as section across the upper and back tag. The laces are made from the leftover threads, along with the embroidered detailing that smatter across the design.
The Fujitaka x ASICS GEL-NYC is coming in some regions on October 6, with a wider global release set to drop after. If you’re looking to cop this sustainable design, stay locked to Sneaker Freaker for updates on where to buy.