FTMD. Venture Into ‘Unknown Territory’ with the Reebok Instapump FuryRelease: 22 May 2021
Malaysian brand FTMD. (which stands for Futuremade) have shown off their new Reebok Instapump Fury that is themed around ‘Unknown Territory’. And what better sneaker to traverse unpredictable conditions than a trail-upgraded Fury?
FTMD. will be releasing two editions that range from ‘Dusk’ till ‘Dawn’ (no, not the Robert Rodriguez film) and the colour palettes are carefully selected to suit this theme. OG Furys featured mesh inserts set against the synthetic Pump bladder, while this colab goes down the lifestyle-slash-outdoors-inspired route by adding particularly velvety nubuck to the toe box and heel counters of the ‘Dusk’ pair. The dark purple and steel blue colourway should make the twilight inspiration fairly clear.
Meanwhile, the ‘Dawn’ pair features very hairy suede that’s a neutral grey colour, but warm inserts of orange keep things from going too tonal. Both colourways are finished with aggressively cleated rubber tread that replaces the usual low profile type used on the Fury. Elsewhere, the Hexalite cushioning, carbon arch plate, and slip-on design are familiar features. Of course, FTMD. leave their mark on some key areas: the Pump tongue button and heel embroidery.
The FTMD. x Reebok Instapump Fury releases on May 22 via atmos Kuala Lumpur, then directly from FTMD. on May 29.