FORCE A BETTER Create Ultra-Durable Cordura Shoelaces

Japanese brand FORCE A BETTER have established an interesting niche between techwear, workwear and streetwear by crafting their hardy short and long-sleeve t-shirts from Cordura fabric. Now, FORCE A BETTER are applying that same line of thinking to the sneaker market, creating ultra-durable Cordura shoelaces that are made to be tougher and longer-lasting than standard cotton options – with 10 times the wear strength and twice the tensile strength, to be exact.

Cordura has long been a popular material choice for sneakers, adding an air of ruggedness and hardiness to popular silhouettes from the New Balance 550 to the Nike Air Force 1, but as far as laces go it's been applied more sparingly by brands like Red Wing and ECCO. FORCE A BETTER's Cordura options aim to put it more directly in the conversation, and have been presented in black and white, each with non-reflective and reflective options. Branding is kept to a minimum, save for small FORCE A BETTER and Cordura hits on the lace tips. Multiple sizes are available, and each made-in-Japan pair comes in a translucent plastic pouch.

An appealing option for skaters and BMXers who chew through their shoelaces, or just sneakerheads who want to lace their kicks with a little extra tech, FORCE A BETTER's Cordura shoelace options will drop on their webstore May 14. Non-reflective laces are priced at ¥1,600 JPY and reflective laces are priced at ¥1,800 JPY, which translates to roughly $12 and $14 in US dollars.

If you'd like to learn a little more about one of the shoes mentioned in the article above, check out a comprehensive history of the New Balance 550 by clicking right here.