Footshop Turn Up the Volume to Celebrate the Nike Air Max BW ‘Persian Violet’

Turn up the volume!

Footshop are going absolutely bonkers to celebrate the release of the Nike Air Max BW OG ‘Persian Violet’, Prague’s premier sneaker retailer channelling the BW’s seismic imprint made on the European art and music world.

Paying special attention to Rotterdam’s reverberating gabber dance scene, and the UK’s grime movement, Footshop have invited legend of Czech graffiti, Matej Olmer, and hugely talented youngster rokenroller to create their own artwork in two separate white cubes – one relating to gabber and one relating to grime. Both white rooms were emblazoned with the creative energy of the artists, before being cut into four distinct art pieces that will be auctioned, with 100 per cent of the proceeds going to a local charity that helps disadvantaged youth.

But the party doesn’t stop there!

For the music component, Footshop have teamed-up with Prague techno duo Fractions, commissioning a bespoke gabber track inspired by Rotterdam’s 1990s nightlife! On the grime side of things, Footshop tapped beatmaker Huclberry to create a bespoke track for the video, which is inextricably tied to the movement’s success: Dizzee Rascal’s ‘Bonkers’. Dizzee is a huge fan of the Nike Air Max BW, wearing a pair on the front cover of his debut album, Boy in da Corner.

All of the works from Footshop’s project will be displayed in the gallery space that is connected to Footshop’s Prague Vnitroblock store, or you can check them out in the video below!

You can enter the raffle for Footshop’s Nike Air Max BW ‘Persian Violet’ right here.