14.06.18ReleasesAir Max 90
ARTICLE BY Cesca Benson
First Look at Nike's Uber-Meta 'Air Max' Pack
Nike have been on a roll lately, plastering their famous three-word motto across every shoe in sight. And now their hyper-branding is getting even more meta.
The latest wordy Maxes to come out of Beaverton are these two Air Max 90s plied with all-over ‘Air Max’ branding. The duo doesn’t just carry the print, rather, each comes embossed with the same motif on their tonal orange and black uppers.
If you’re into the Swoosh’s logo double-down, these are expected to drop on September 6.