First Look At The adidas Pure BOOST
Adidas' premier running cushioning innovation of the last year has now found its way into the lifestyle market. Featuring a midsole forged completely with the plush Boost midsole (the first to use Boost from front to back), the new design came out of brainstorms between adidas designers from the Sport Performance, Y-3 and Originals camps – now there's a meeting of creative minds we want to witness. The sneak is hella lightweight, coming in at 8.3 ounces for the average men's editions and just 6.3 ounces for the ladies. The upper is stretchy and bypasses a sock liner so you feel extra close to that Boost sole, and a nice fashion touch comes on the heel with the 'TIRRENINA' suede panel. The adidas Pure Boost is available in the colourways pictured above for men and women on May 14 at adidas.com, adidas Sport Performance stores and at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores.