Fake Off-White Air More Uptempos Go Viral: Should Nike Listen Up?
have been slashing up bottom line this year with the brand has snatched a whopping 44 per cent of the Swoosh's hold on the sneaker market. Nike's saving grace this year has surely been near-impossible-to-cop '' collection.
It's already been confirmed that Nike and 's collaboration will roll into 2018. And while we're unsure what the colab will bring, the internet has revealed exactly what the people want. Back in October, relatively unknown sneaker mock-up artist The Golden Shape shared some pics of what an Off-White x Nike might look like.
The mock-up's recently gone viral: you've likely seen it splashed all over Instagram and sneaker blogs. In fact, the demand for the shoe's been so high that a savvy factory in China took matters into their own hands and began selling of the coveted counterfeits.
As the swarm of 'where can I buy these?' and 'must cop!' comments continue to flood these mock-up Uptempos, we have to wonder what Nike's next move will be. Will they turn a blind eye to the evidently massive consumer demand for an Off-White iteration of the Pippen classic? Or will this be the first time we see a sneaker brand add an IG mock-up to their release catalogue?
All the Swoosh have to do is rip off that Yeezy strap at the back and the cash will start rolling in. It's your move, Nike...