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Exclusive: An Up-Close Look at the Air Jordan 34

Air Jordan 34 Sneaker Freaker Exclusive Oregon11 Side
Air Jordan 34 Sneaker Freaker Exclusive Oregon19 Side
Air Jordan 34 Sneaker Freaker Exclusive Oregon20 Sole Up Close
Air Jordan 34 Sneaker Freaker Exclusive Oregon17 Side
Air Jordan 34 Sneaker Freaker Exclusive Oregon16 Idsplay
Air Jordan 34 Sneaker Freaker Exclusive Oregon12 Sole
Air Jordan 34 Sneaker Freaker Exclusive Oregon10 In Hand
Air Jordan 34 Sneaker Freaker Exclusive Oregon5 In Hand
Air Jordan 34 Sneaker Freaker Exclusive Oregon4 Mould
Air Jordan 34 Sneaker Freaker Exclusive Oregon14 Sole
Air Jordan 34 Sneaker Freaker Exclusive Oregon9 Rui
Air Jordan 34 Sneaker Freaker Exclusive Oregon21
Air Jordan 34 Sneaker Freaker Exclusive Oregon15 Mould
Air Jordan 34 Sneaker Freaker Exclusive Oregon6 Prototype
Air Jordan 34 Sneaker Freaker Exclusive Oregon8 Prototype
Air Jordan 34 Sneaker Freaker Exclusive Oregon7 Prototype
Air Jordan 34 Sneaker Freaker Exclusive Oregon13 In Hand
Air Jordan 34 Sneaker Freaker Exclusive Oregon2 On Foot

Now that and have finally lifted the lid on the all-new , we’re coming through with an exclusive, up-close look at the latest chapter in Jumpman history.

We recently caught up with Jordan Brand designer Tate Kuerbis in Oregon to discuss the AJ34’s design process. Of course, we couldn’t pass up the opportunity to get our hands (and feet) on the latest performance baller and, trust us, it’s a game-changer.

Billed by the Jumpman as 'an exercise in reductive design', the AJ34 strips the Air Jordan flagship down to the essentials. Kuerbis says the design was based heavily on feedback from athletes rocking the AJ33 and their desire for better traction and less weight. As a result, the AJ34 is one of the lightest Jordans ever, weighing in at just 13.1 ounces for a US size 9. As for the traction, the sole wears a  make-up with modifications for a better first step and quick cuts.

An 18-month design process consisted of multiple rounds of interactions for testing. Ultimately, while the see-through tooling looks incredible, Kuerbis wanted the performance to be at the forefront, where players would have ‘no excuses’ regarding the weight, traction and lock-down. Straying away from the fast-fit design of the AJ33, the brand conceptualised the 34 from scratch, eventually landing on the fan-favourite Zoom Air as the sneaker’s paramount tech. Enclosed in a brand new Eclipse Plate, Zoom is combined with two Pebax pieces with a hollow core for explosive-yet-stable cushioning.

Taking cues from Michael Jordan’s love of performance automobiles, the AJ34 looks sleek as hell on foot – a key element stressed during the development. Adding to the aesthetic are a host of intricate details, including the number 23 in Morse code on the vamp, 'J4-34, 2.89-2019' on the outsole to represent the 30th anniversary of the AJ4, and different heel counter branding on every colourway.

The Air Jordan 34 hits shelves in 'Blue Void' on September 25 for $180.

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