END. Celebrate Flagship Opening With the Diadora V7000Release: 17 March 2023
Retailer END. has been on an epic run in 2023, churning out a gargantuan amount of collaborations, and even opening their first international flagship location in Milan. Their fresh location is a multi-levelled wonderland, divided into specific areas to cater to every one of your needs. Now, to celebrate the opening, END. has partnered with Italian heavyweights Diadora for a capsule collection dubbed ‘Stramilano’. The collection has been inspired by the Milanese athletics event and the city’s runners.
This collaboration consists of two models, the V7000 and V7000 Atomo, both paying homage to the history of performance running. The former silhouette boasts the classic made-in-Italy build, adorned in soft green suede uppers. The latter is a futuristic take, pulling from the original V7000, while adding modernised tech for performance use in 2023. Both don the colours of the Italian flag, alongside co-branded detailing.
The END. x Diadora V7000 and V7000 Atomo will launch via the retailer’s portals on March 17.