No Sauce Needed: END. x adidas Serve Up Crisp BW Army

Continuing a partnership rooted in shared heritage, have linked with to reel in a special-edition that is a toast to two decades of the Newcastle retailer.

Paying homage to the label's birthplace and the Northern coastline, the understated GAT colab is served in a mix of classic grey and white with scale-textured side panels reminiscent of the catch of the day. Fluffy laces bring a bit of texture up top, while a hit of dark grey suede wraps the heel for contrast. Co-branded patches on the tongue lock in the END. and adidas link-up, all sat on that classic gum sole down below.

Keeping with the British theme, the model also features a insole with a collage of old END. and adidas articles (designed by Christiaan Ashworth and John Parker) that mirrors the old-school fish and chips newspaper wrap. Further UK references appear with a co-branded vinegar packet graphic under the tongue and custom box tissue paper featuring a collage print and a fish-shaped logo inspired by restaurant neon signs.

Shot in a real Newcastle chip shop, the campaign features team members from cities like Newcastle, Glasgow, Manchester, London and Milan: shouting out the folks who bring the brand’s spirit to life.

The END. x adidas BW Army is available on April 18 through the END. Launches platform.