DTLR’s Exclusive New Balance 990v3 ‘GR3YSCALE’ Arrives Soon

There’s nothing like knowing your shoes are some kind of exclusive. New Balance are among the brands often teaming up with partners to release limited pairs. Earlier this year, they launched an exclusive pair of 990v3s with YCMC, and more recently, they connected with BEAMS to drop some GORE-TEX 2002Rs.

DTLR are no stranger to a New Balance exclusive release, with their next set to be the 990v3 ‘GR3YSCALE’ iteration, which is celebrating the idea that ‘grey runs in the family’. Digging a little deeper behind the inspiration of the rendition, they note that some people may know the 990v3 as a performance running sneaker, while others might see it as a ‘dad shoe’. But, the brand also mention that ‘for those around the DMV area, the sneaker is synonymous with hustlers – those who work tirelessly, on and off the clock. But no matter which way you slice it, there’s no denying that the 990v3 is a Grail model in sneaker culture.’

The DTLR-exclusive New Balance 990v3 ‘GR3YSCALE’ will be available on February 24 via their webstore and physical locations.

To keep up with all things 990v3, head here!