Donald Glover Kicks Off New Balance Partnership With the RC30Release: 8 July 2022
New Balance has continued to up their collaboration game by building long-lasting relationships with cultural hubs like Paperboy Paris and influential brands such as Aimé Leon Dore. One of the hottest sneaker brand’s of 2022, NB are extending their run of influential linkups by tapping multi-disciplinary artist Donald Glover for an RC30. You may remember back in 2018 when Glover announced an adidas partnership, releasing a three-stack collaboration, however two years later in 2020 the pair parted ways.
In a press release, NB’s Joe Grondin has said ‘With celebrity-endorsed sneakers coming out every weekend, we thought Donald was a good collaborator for New Balance to take a more considered approach. No loud colors or branding, just classic, easy-to-wear colorways of a new silhouette that fit Donald’s style.’
Using the RC30 as the canvas, it chooses a build similar to that of the XC-72 and 327, looking to 1970s running silhouettes for inspiration specifically the New Balance Trackster. Keeping a tasteful low profile, nylon and suede materials have been applied to orange and white colourways. There’s no Donald Glover branding as these aren’t necessarily a collaboration and are being called the New Balance RC30 presented by Donald Glover.
The Donald Glover endorsed New Balance RC30 in both orange and white will release today, July 8, exclusively via Market by Gilga, a wider drop will occur on July 18.
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