ARTICLE BY Minh Vuong
Detailed Look: Teched-Out Matthew M Williams x Nike Joyride CC3 SetterRelease: 5 December 2019 Style Code: CU7623-002
Colourway: Wolf Grey
Style Code: CU7623-002
Colourway: Wolf Grey
Last month, we saw official Nike imagery of the upcoming Matthew M. Williams x Joyride CC3 Setter pack. Days ahead of its official release, END. have taken a detailed look at the tech-laden colab.
As the founder of utility-aesthetic label ALYX, it’s to be expected both blacked-out and silvery metal tones to be used here. With a mix of mesh, bonded branding, and the namesake Joyride cushioning system, there definitely is a lot going on. However, MMW ties it all together nicely for a premium execution, without any overt branding.
END. are predicting a lot of demand, so the release will be via their Launches raffle system. Sign up here, ahead of the December 5 drop.
