ARTICLE BY Sneaker Freaker
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Dc Shoes Primo (Burning Ink)

Five pairs of the limited edition Burning Ink 'Primo' shoe, customised by Jeykill, are to be exclusively sold in the UK at DC Shoes Boxpark with money raised going to Art Against Knives, a charity working to reduce the root causes of knife crime by providing alternative creative opportunities for young people in London. Proceeds will fund a series of graffiti workshops, hosted by creative professionals to support young people across East London.

Primo Burning Ink – Limited Edition with Insole Graphics and Textile Lining + Skateable Dress Shoe + Classic Wingtip Upper + New Last with Vulc Board Feel and Cup Sole Protection + Nubuck Upper + Full Length EVA Strobel Lasting Board for Flexibility and Cushioning + Impact S Performance PU Insole for Ultimate Impact Protection + Abrasion-Resistant Sticky Rubber Outsole + DC’s Trademarked “Pill Pattern” Recessed Tread

Jeykill : Jerome Molard was born in the suburb of Paris in 1974. From 1992 to 1995, he studies graphic design. In 1997, he meets 9eme Concept. Today he lives and works in Paris. His work is based on a mix of ethnic and urban styles. Often very spontaneous to avoid being overwhelmed by the fear of thinking too much, he created a complex universe, between illustration and abstract.

ART AGAINST KNIVES: Art Against Knives (AAK) is a youth-led charity born from the unprovoked stabbing of Oliver Hemsely, a 21-year-old student from Central Saint Martin’s College or Art. AAK works to reduce the root causes of knife crime through arts initiatives that provide an alternative to violent gang culture. AAK’s goal is to provide creative resources and facilitate sustainable opportunities for young people within the multitude of creative industries in London.

The AAK gallery is an exciting and creative way of engaging the whole community in supporting the alternative opportunities that AAK provides for young people in east London. By partnering with creative brands such as DC, we can work to ensure the development at BoxPark is as beneficial to the local community as it is to all of the brands and retailers moving in. Working together to create a sense of ownership and belonging for the local community that will provide a sustained relationship between this new development and the people that live locally. AAK is supported, amongst others, by Tracey Emin, Antony Gormley, Gilbert & George,Wolfgang Tillmans, Hussein Chalayan, Marios Schwab, Christopher Kane,  Mary Katrantzou, Central Saint Martin’s, the Prince’s Trust, the Home Office, and the Mayor of London.

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