Converse and Dr. Woo Deliver New ‘Reveal’ Collaboration
Los Angeles-based tattoo extraordinaire Dr. Woo is well-acquainted with the Chuck 70 after putting his own spin on the Converse kicks for a colab back in January. Now Woo is back at it, this time to offer up the ‘Wear to Reveal’ range. The co-branded endeavour utilises the ‘70s version of the Chuck Taylor All Star once again and offers white and black colourways that, over time, wear down to reveal ‘Green Absinthe’ and ‘Sunset Gold’ looks, respectively. Even the outsoles are transparent to further highlight the ‘Reveal’ theme.
‘The shoe is a culmination of all things that I love: vintage, the wearing in of your own clothes, how it keeps developing, transitioning, and how the Chuck, specifically, can stay in your life so long,’ says Woo. ‘The beauty in the breakdown of the shoe is what I wanted to highlight. The way you receive your shoe is not the end game. It is fully pliable and mouldable to however the wearer wants to wear it. Putting your shoe through that is the reward — seeing how it gets beat up.’
Woo’s new Converse colab — which also includes a Gore-Tex coaches jacket and ‘Horizon Blue’ and ‘Melon’ Chuck 70s for kids — is set to hit converse.com and select retailers on September 6.