ARTICLE BY M.W.
Concepts X Reebok Insta Pump Fury Cc Platinum6
Concepts X Reebok Insta Pump Fury Cc Platinum
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16 Insta Pump Chanel
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Concepts X Reebok Instapump Fury (Cc Platinum)

UPDATE: A high-fashion concept calls for some seriously slick photography, so the Beantown boutique has brought us a moody set of images of their creative colab on foot. Paired with button-ups, ties and cuffed dress pants, Concepts remind us why this colourway was birthed for the runway.

The Concepts x Reebok InstaPump Fury 'CC Platinum' will be available December 17 through Concepts' NYC and Cambridge locations, as well as online through Concepts' webshop. The collection will also feature an assortment of matching apparel and accessories.

Having only just revealed a black InstaPump Fury with 'CC' branding, Concepts have now announced that there is a second part to their latest Reebok collaboration – one that makes the inspiration behind this duo abundantly clear. Utilising the same neoprene and leather construction of its partner in crime, this time in a blend of white and platinum grey, keen-eyed 'Bok fanatics will notice a resemblance between the colourway and that of the holy grail of all InstaPumps.

Like their 2014 collaboration, Concepts have once again channelled a high-fashion influence, paying tribute to the legendary Chanel x Reebok InstaPump Furies. Both colourways replicate those of the original iteration, as featured in a mid-2000s runway show by the famous fashion house. With just five pairs of the coveted originals purported to be in existence, they have remained an unobtainable grail for Reebok collectors. Concepts' tribute mimics their inspiration to the tee, albeit with the sly replacement of Concepts branding – namely their signature 'CC' graphic – in place of Chanel's.

The Concepts x Reebok InstaPump Fury 'CC' will be available December 17 through Concepts' NYC and Cambridge locations, as well as online through Concepts' webshop. Both brick and mortar stores will also be holding release events on December 16, with early purchase opportunities. Follow Concepts on Twitter and Instagram for further details.

– Originally published December 13, 2016

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