ARTICLE BY S.F.
Concepts X New Balance 998 (C-Note)
It's all about the Benjamins for Concepts on this new colab with New Balance. The tight 'n chunky 998 gets a do-over inspired by the new American hundred dollar bill, which enters circulation in October, with flourishes of beige, green, security ribbon blue and inkwell copper all ballin' out on the upper. The C-Note takes its name from slang for benny hunnas, which is in turn derived from the Roman numeral for 100, C. There, you've learned enough stuff (you probably already knew), now remember what really matters – this colab drops this Saturday, September 14 at Concepts.