Concepts X New Balance 997 (Luxury Goods)
UPDATE: Releasing at select NB accounts worldwide this Saturday including Premier!
UPDATE: Release reminder for tomorrow! Also, here's some more shots of the Luxury Goods installation in the NYC spot.
Fresh from popping the cork on their epic Rosé release that dominated internet chatter in 2014, (and starred on the cover of Issue 31 of Sneaker Freaker), Boston’s Concepts and New Balance have once again joined forces to produce the second instalment of their ‘Made in USA’ 997 series. Code-named ‘luxury goods’, this monster orange crush sets a new benchmark for premium leather and swine suede. Mosaic graphics, co-branded insoles and alternating laces add a further touch of luxe. Releasing February 7th at Concepts stores.
- Originally Published January 20th, 2015