ARTICLE BY Adam Jane
Concepts New Balance 990 V2 Tyrian Purple Thumb
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Concepts New Balance 990 V2 Tyrian Purple 2
Concepts New Balance 990 V2 Tyrian Purple 1

Concepts X New Balance 990v2 (Tyrian)

In the olden days, prior to the advent of synthetic dyes, textiles were coloured with all manner of unusual materials. The prestigious ‘Tyrian Purple’ was an expensive dye, extracted from a variety of sea snails. Concepts have channelled the luxury snail juice in their latest New Balance colab, to produce the 990v2 ‘Tyrian’. The smooth suede upper has been dipped in the hue that was once reserved for royalty, and it sits atop a crisp white ABZORB sole.

The Concepts x New Balance 990v2 ‘Tyrian’ will be available on March 10 from Concepts in store and online.

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