27.07.20ReleasesNB327Concepts
ARTICLE BY Morgan Weekes
CNCPTS NB327 'Cape'
CNCPTS NB327 'Cape'
CNCPTS NB327 'Cape'
CNCPTS NB327 'Cape'

Concepts x New Balance 327 'Cape' Quenches the Thirst
Release: 7 August 2020

Concepts and New Balance have teamed up on the popular 327 to offer a thirst-quenching collaboration inspired by the classic vodka cranberry cocktail.

Concepts has had a long run of impressive collaborative efforts with New Balance, and they continue this with a newly revealed collaboration utilising the Boston-based brand's newest silhouette.

This latest sneaker is inspired by Cape Cod, MA, better known as 'Cranberry Country', an area known for producing some of the tastiest berries in the world. After a long day harvesting the colourful fruit, there's nothing better than unwinding with a classic New England summer cocktail made up of vodka, cranberry juice, lime and ice. Known as the 'Cape Codder' to locals, this cocktail is known as a vodka cranberry to the rest of the world.

The summer-ready shoe features a vibrant cranberry-coloured suede and nylon upper, broken up with hits of blue, a gradient TPU 'N', co-branding details on the tongue, and insole logo hits. A Lime Green moulded EVA midsole links back to its cocktail connection, while the notable translucent ice blue rubber outsole hits the 327 silhouette for the first time.

The Concepts x New Balance 327 'Cape' will be available first at Concepts online and in-store on August 7, with a wider launch on August 13.

Subscribe to our Newsletter