ARTICLE BY T.S. FOX
Concepts Nike Sb Dunk Purple Lobster Billboard 1
Concepts Nike Sb Dunk Purple Lobster Billboard 1
Concepts Nike Sb Dunk Purple Lobster Billboard 1

Concepts Tease New Nike SB 'Lobster' Colab

Concepts revisited the famed 'Lobster' motif earlier this year with a special edition of Kyrie Irving's Nike Kyrie 4, and now the Boston-based retailer appears to have another crustacean-inspired drop up its sleeve.

Over the weekend, a new billboard was spotted in Long Beach to coincide with ComplexCon. Shared on Instagram by @prozac4312, the billboard teases a purple edition of Concepts' past Nike colabs, which will likely hit the low-top SB Dunk and see the kicks swathed in a combination of 'Voltage Purple' and 'Court Purple' hues.

Stay tuned for more info soon as the billboard teases a December 14 drop.

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